More and more people are seeking low-key places to travel to get some peace and quiet. This brings travelers looking for smaller, more authentic and in touch with nature kind of places to spend time with.
Such places usually have small hotels to host such guests. It might seem that your small hotels aren't getting enough bookings.
Do you want to increase your small hotel's booking?
If you are one such hotel, hidden away from the world, it's time to enter the market.
Here's how Marketing helps to increase the bookings for your small hotel:
1. Your Website, Your Booking Engine
Many times small hotel owners underestimate their demands and think that their hotel business doesn't need a website.
But these days people's travel plans start online. If you don't have a website, there is no way they will find you. So you must invest in an attractive website for your hotel.
Have a fully fletched SEO optimization of your hotel website to rank high in the search engines.
If you want to get instant and direct bookings from your hotel website, then an online booking engine is a must for you.
If there is an online booking engine on your website, then people will be able to make bookings whenever they want to from your website.
2. Social Media Presence
Social media marketing is becoming more and more important with each passing day.
You don't have to juggle with all the social media platforms. Two or three are enough for social media marketing for your hotel.
Facebook and Instagram are the best social media platforms to get started with social media marketing.
You can use Facebook and Instagram to get direct bookings by using a Book NowÃƒÂ‚Ã‚Â€ÃƒÂ‚Ã‚Â button which brings users directly to your website.
These platforms will not only build your online presence, but it will also give you a medium to establish relationships with people.
3. Presence on OTAs
Did you register your hotels on Online Booking Channels?
If no, it's high time now. Take some time, and register your hotel on all the major OTAs.
You can rank high on the OTAs if you offer high-quality pictures of your hotel along with all the necessary details of your hotel, rooms, and services you offer.
The higher you rank on OTAs, the easier it is for people to find your hotel.
People look for hotels on OTAs. There are more chances of being discovered on OTA channels.
Though OTAs charge hefty commissions per booking you get from them, they are also great at getting bookings for your hotel.
4. Capture the local Market
What is special about your locality? How is it being promoted?
Focus on your local area's market. See how you can target them for your business.
You can also promote local tourist attractions on your hotel website to bring more travelers to your area.
You should also create a google my business to register your hotel on the search engines. That way people can easily find your hotel, get directions and even leave reviews for your hotel.
5. Online Reviews
You know what, people need proof. Prompt and encourage your users to leave reviews for your hotel.
Up to 97% of people check a hotel's review before booking with a hotel.
Integrate reviews on your website and make it easy for people to leave reviews for your hotel.
You can even register your hotel with TripAdvisor. People can leave reviews there, which ultimately builds the credibility of your hotel.
Getting started with marketing for your hotel make seem daunting at first, but once you get the hang of it, you can bask in the bookings and recognization it brings.
If you need help with digital marketing, Pure ITES offers digital marketing services for your hotel. We offer Hospitality Solutions, like property management system, Booking Engine, and Channel Manager. Contact us today to know more about our services.