Social Media has a huge stack in the digital marketing world. And Facebook is, without a doubt, the biggest player in the solution media field.
There are over 2.32 billion monthly active users on Facebook as of December 31, 2018, all over the world.
Such a huge potential market can't simply be ignored.
Facebook has a great influence over the holiday choices of people between 25 years to 34 years. Therefore it is a must to dig into Facebook marketing for your Hotel.
Here's how you can set Facebook marketing for Hotels with ease:
1. Get the Basics Rights:
Start with creating a Business Page for your Hotel. This page should be the center of your Facebook marketing.
Make sure that all the details of your page are filled satisfactorily so that the users can easily find you.
A Facebook business page which has all the details along with proper contact information build credibility in the eyes of the users.
After creating a Facebook business page for your hotel you can assign roles for different people who can help in managing the business page.
You can also hire professionals to manage your business page if your marketing budget allows it.
If not, you can manage it with your existing staff easily.
2. Define Clear Objectives:
Define your goals before beginning your Facebook marketing campaigns.
What will you like to achieve?
Brand awareness? Lead Generation? Exposure? Engagement.
Facebooks ask you these questions and help you design a campaign which meets your hotel business requirements.
You can even get direct bookings on your hotel by integrating a "book now" button on the Facebook Page of your Hotel.
Facebook campaigns also let you focus on your target audience to get the maximum reach with the help of multiple qualifiers like age, location, marital status, and moods.
Facebook allows you to promote your services and offers at the right times when your audience needs them.
3. Focus on Giving Value:
Facebook marketing won't work for you if you merely focus on promoting your hotel rooms and its services.
As facebook algorithms now give more priority to posts which are shared by family and friends instead of big companies, it becomes increasingly important to stay friends with your potential customers.
To make sure that more and more people like and share your Hotel Business Page on Facebook, then focus on providing value.
Give content which helps your users in making their travel journeys more inspiring and meaningly.
Craft the content and visual media in such a way that they love scrolling through your business page.
4. Encourage Engagement:
Remember that at the core social media is about having conversations, sharing stories and cherishing experiences.
In fact, 97% of millennials share their traveling pictures on facebook.
Encourage such user engagement for your hotel.
Use Facebook as a platform to collect user-generated content like photos, experiences, and reviews.
This will go a long way in increasing the popularity of your Facebook page and also your hotel.
These are the basics of marketing your hotel by using Facebook. Once you master the basics, you can keep climbing the ladder of Facebook and increasing the number of likes on your facebook page and the number of direct bookings on your hotel.
Digital marketing can get edgy along with managing all the various activities for your hotels. To ease your hotel management worries, Pure ITES offers you with Hotel Management system, Online Booking Engine and Channel Manager for your hotel.
We also offer digital marketing services to get more online bookings for your hotels.