Content marketing is one of the prime pillars of a successful hotel marketing campaign.In this tech-powered world, where fads change every hour, content marketing helps to stay relevant for a long time.Advertisements and offers help the hotels grab people's attention. But it is content marketing that retains their attention for a long time.
Here's how you can map out a brilliant content marketing strategy for your hotel and increase your hotel revenue:
1. Create and Promote Content which is relevant to your Target Audience
There are a lot many types of content which can be used for marketing your hotel. For the sake of variety, you have got to dabble in all. But know which type of content is most popular with your target audience. Also, define your target audience and their requirements of content. Are they interested in detailed blogs or short posts? Do they like info-graphics or image-based content? Always create your content with your target audience in mind. If they don't like the content type you are creating, there is no point in creating it.
2. Invite and Encourage User-Generated Content
User-generated content has the highest forms of conversion. It is because people have more faith in what other people say about your services than what you claim or advertise. User-generated content can come in form of images shared on social media, reviews written about your hotel rooms and services. Invite user-generated content on social media and share and promote them on relevant platforms. Let your guests and users do the talking for you by promoting user-generated content.
3. Be consistent to stay relevant
This one is a no-brainer. People won't be able to trust you if you are not consistent with your content strategy. Whichever platform it may be, be it social media, blog posts or info-graphics, you have to regularly update your platforms with content. It doesn't have to be daily. A consistent time frame for your posts will let your audience know when to expect a piece from you.
4. Focus on Conversion with every Content
While providing quality content should be your prime concern, you should remember that the end result of your content marketing is to inspire people to take actions. Actions can be of different types. It may be signing up for your newsletters, booking a special package with you or sharing a blog post. Your content should guide them toward the conversion of all sorts. Because without results, all efforts are meaningless.
If you are interested in creating a relevant, happening and profit generating content marketing strategy for your hotel, then make a beeline towards Pure ITES. We offers world-class hotel digital marketing services which can help you skyrocket your hotel revenues by increasing your occupancy rate quickly.
Pure ITES also provides cloud-based Hotel Management Software. Our products include Property Management Software to manage all your hotel operations effectively. We help you to get direct bookings which increase your hotel revenue by a Hotel Booking Engine. We also give you a channel Manager to manage all your bookings from multiple channels together, on a single dashboard.